In my life it’s all around the experience. The chase, the hunt, the catch. The best fish to exist on this planet, whether it be Muskie or Pike. On the continent of Europe and Holland in particular it’s all about the Pike. I’ve been on the water for as long as I can remember, in the early days we used to fish with Cisco Kids for Zander, but times change and so did the fishery. It’s all about the Pike now! For me fishing for Pike is all about lures. Take the 9″ Thriller for example, once you get the “hang” of it nothing comes in between. My favorite jerkbait for a long long time and produced by the Suick Lure Company, quality products from the USA!